Most Read
Most E-mailed
Print Article
TORRANCE, Calif., May 2 /PRNewswire/ -- Toyota continues its sponsorshipof triathlon events, USA Swimming and the Toyota-United Pro Cycling Team in2007 and launches an all-new "Engines of Change" program, offering online andonsite support for endurance athletes and fans.
"Toyota's overall endurance sport sponsorships symbolize how a commitmentto sport, community and making a difference in the environment together canchange the future," said Megan Gillam , Engagement Marketing, Toyota MotorSales, U.S.A., Inc. "Our Hybrid Synergy Drive (HSD) brand and the Engines ofChange program tie all our endurance sport sponsorships together, creating acommunity of athletes and fans who are committed to working toward excellenceand making a difference in all aspects of their lives."
The Engines of Change program was developed to connect with participatingtriathlon athletes before a race by offering a complementary online triathlontraining program and the opportunity to become part of the Engines of Changeteam. The team will consist of 130 endurance athletes from around the countrywho will spread awareness and knowledge about Toyota HSD at various eventsnationwide. These athletes will be specially selected based on the positivechanges they are making in their communities and in their own lives.
Engines of Change is also designed to interact with the endurancecommunity at each triathlon by educating and engaging participants, supportersand spectators in the program through a wide range of online and offlineactivities, including an interactive, on-site display of Toyota'sindustry-leading hybrid vehicle, Prius, for attendees to learn more abouthybrid technology and win prizes. The Engines of Change Web site will serveas an online community for participants and spectators of all races byproviding training information, sponsored-athlete features, blogs, race daydetails and e-cards that spectators can send to participants to provide a goodluck wish.
Fans also have the opportunity to get involved with Engines of Change bytaking part in a national contest showcasing how they, themselves, are anEngine of Change. Winners chosen will have the opportunity to experiencetheir favorite endurance event via partnerships with all Toyota sponsoredtriathlons, USA Swimming and the Toyota-United Pro Cycling Team.
In addition to the Engines of Change program, Toyota's HSD brand connectsall of the company's endurance sport sponsorships.
HSD is synonymous with health, well-being and the environment, all ofwhich are pillars of endurance sports. Toyota's HSD vehicles, including thePrius, Camry Hybrid and Highlander Hybrid, can be found on display atToyota-sponsored events as well as being used by the athletes and teams Toyotasupports. The shared values of the HSD brand and endurance sports make theconnection seamless.
